Privacy Policy

Effective date: March 1, 2026

Welcome to Sun Bingo. Your privacy is important to us, and we are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.sunbingo.co.uk and use our services in the United Kingdom.

1. Information We Collect

We collect several types of information to provide and improve our services:

Personal Identification Information: Name, date of birth, address, email address, phone number, and other information you provide when registering an account or contacting us.
Account Information: Username, password, payment details, transaction history, and gaming activity.
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Usage Data: Information about how you use our website, products, and services.
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

2. How We Use Your Information

We use the information we collect for the following purposes:

To provide, operate, and maintain our website and services.
To verify your identity and comply with legal and regulatory requirements, including anti-money laundering and age verification.
To process transactions and manage your account.
To communicate with you, including sending service updates, promotional materials, and responding to your inquiries.
To analyse usage and improve our website, products, and services.
To detect, prevent, and address fraud and other illegal activities.
To comply with applicable laws and regulations.

3. Legal Basis for Processing Your Data

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we rely on the following legal bases to process your personal data:

Performance of a contract: Processing necessary to fulfil our contract with you.
Legal obligation: Processing necessary to comply with a legal obligation.
Consent: Where you have given clear consent for us to process your personal data for a specific purpose.
Legitimate interests: Processing necessary for our legitimate interests, such as improving our services, provided these are not overridden by your rights.

4. Sharing Your Information

We do not sell your personal data. We may share your information with:

Service providers: Trusted third parties who assist us in operating our website, conducting our business, or servicing you, such as payment processors, identity verification services, and IT providers.
Regulatory authorities: Where required by law, regulation, or legal process.
Affiliates and partners: Where necessary to provide you with our services.
Law enforcement: To protect our rights, property, or safety, or those of others.

5. International Transfers

Your information may be transferred to, and maintained on, servers located outside the UK. Whenever we transfer your personal data outside the UK, we ensure it is protected by appropriate safeguards in accordance with UK data protection laws.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

7. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this Privacy Policy, including to meet legal, regulatory, tax, accounting, or reporting requirements.

8. Your Rights

Under UK data protection laws, you have the following rights regarding your personal data:

The right to access your personal data.
The right to correct inaccurate or incomplete data.
The right to request erasure of your data in certain circumstances.
The right to restrict or object to processing.
The right to data portability.
The right to withdraw consent at any time, where processing is based on consent.
The right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.

If you wish to exercise any of these rights, please contact us using the details below.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyse usage, and deliver personalised advertising. For detailed information, please see our Cookie Policy.

10. Children’s Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal data from children under 18. If we become aware that we have collected personal data from a child under 18, we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page with an updated effective date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Sun Bingo Privacy Team
Sun Bingo Ltd.
123 Casino Street
London, UK, SW1A 1AA
Email: [email protected]
Phone: +44 20 7946 0123

Thank you for trusting Sun Bingo with your personal information.